Market Launch Of The Mini Cooper

LAUNCH OF THE NEW mini Launch of the new MINI Cooper. 2 CONTENT 1. international Automobile Industry ............................................... 2 2. MINI. A history of victory .................................................. 4 2.1 Turnover .......................................................................... 6 2.2 Competitors ..................................................................... 6 3. MINI’s Marketing Strategy ................................................. 7 3.1 Positionning inside BMW ................................................ 7 3.2 Positionning within price segment .................................. 7 3.3 MINI’s burden competitors .................................................. 8 3.4 MINI’s target group ......................................................... 9 3.4.1 Sinus Sociovision ........................................................... 9 3.4.2 diffusion Curve ......................................... ................... 11 3.4.3 enlarge Model............................................................ 13 3.5 MINI’s Brand Development ........................................... 14 3.6 MINI’s advertise ......................................................... 17 4. Look into future day .........................................

...................... 18 4.1 Short- and semipermanent marketing implications................ 18 4.2 MINI CLUBMAN ............................................................. 18 5. Conclusion ........................................................................ 19 1. Global A utomobile Industry In the global railway c! ar Industry are a lot of various brands even so they are mostly situated in a rotted group. The biggest groups are General Motor (USA), Toyota (Japan), Ford Motor bond certificate (USA), Volkswagen and Daimler AG (both Germany). For a short time the Daimler Chrysler AG is splited into yoke groups, the Daimler AG with Mercedes-Benz, Maybach and smart and the Chrysler...If you want to get a extravagant essay, order it on our website: BestEssayCheap.com

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