Shaping the Market Offering

The online securities industry for locomote swear outs will reach $63 billion within a few years, and hurtline.com aims to capture a significant sh argon; already, it is high on the top-ten list of go Web sites. After a brief period of variegation into name-your- bell sales of groceries and gasoline, the smart set has refocused on its core pass and pecuniary services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the lowest- be loan on the market and backs this up by paying $300 to any client who finds a fall in impairment. Visit the Cybrary and other meshing sources, to see how the Priceline system works. At the Priceline website, honor the link attach How it works to read about the name-your-price process. thus return to the berth page and follow several of the cogitate promoting discounted offerings. 1.         Define price sensitivity. Provide relevant ex amples. Price sensitivity is when a customer is willing to trade off dollars against yield or service benefits. Some factors that influence price sensitivity ar:          guest erudition of uniqueness         Factors Influencing Price Sensitivity         Customer perception of uniqueness          awareness / availability of substitutes         Difficulty of direct comparison         Total expenditure (i.e., sex act value in bundle)         Shared court (e.g.

, employer pays part)         Sunk investm ents / reverse costs         ! Price -quality inferences         Ability of customer to carry inventory Price-sensitivity decreases if the person choosing the growth isnt the person paying for the product Example: Business travelers are fewer prices sensitive because their employers are footing the bill. Customers are near price sensitive that cost a lot or are bought frequently. They are less price-sensitive to low cost contingent or items they buy infrequently. They are also less when the price is only a small part of the total cost obtaining, operating and servicig the product... If you want to get a full essay, high society it on our website: BestEssayCheap.com

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