Strategic Marketing Report of Cadbury Schweppes Assignment

Strategic Marketing Report of Cadbury Schweppes - Assignment Example ance and future prospects; Kraft core capabilities and assets; Strategic position assessment; recommendation and limitations of the study are also obtained to form part of the process. Cadbury Schweppes is a confectionery manufacturer that has been known for its English heritage. Established in 1824, the company managed to stay on top of the big confectionery manufacturers and has become as third world leading manufacturer of confectionery in the world. It has established business units in Britain and Ireland, Middle East and Africa, North America, South America, Europe, Asia and Pacific. Kraft Food is a manufacturer of packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. Its products are sold to consumers in 160 countries and had operations in more than 70 countries and products made at 159 manufacturing and processing facilities globally. The key segments covered by Cadbury are chocolate and candy brands. Its chocolate brands are Cadbury Dairy milk, Crà ¨me Egg, Flake and Green & Black. Its gum brands are Trident, Hollywood, Stimorol, Dentyne, Clorets and Bibbaloo. Candy Halls, Maynards, Cadbury Eclairs and Natural Confectionery Co. (Cadbury Plc description) Kraft segment covers cheese, dinners and dressings. Portfolio of products include nine brands, including Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House and Jacobs coffee; Nabisco cookies and its Oreo cookie brand; Milka chocolates and LU biscuits. Together, these two companies formed a formidable company thru a merger done in February 2010 that made Kraft/Cadbury the second largest confectionery in the world. The merger move, according to Kraft CEO, is a transformation for future growth prospects both for Kraft and Cadbury to become the world’s number one confectionery manufacturer (Zendrian, 2010). Projected status of Kraft/Cadbury in the industry as a result of merger is portrayed in

The Effect of Recession on Dividend Policy Dissertation

The Effect of Recession on Dividend Policy - Dissertation Example Some of the logical explanations on how the various sectors were affected by the recession in terms dividend payout. Background Information The research covered various economic sectors of the economy namely; banking and financial Services, real estate companies, petrochemical companies, Agriculture and food industries, industrial investment and telecommunications. A total of 26 companies financial over a period of 5 years were thoroughly analyzed to come up with efficient analysis of our study topic. Difference in Dividend policy between different Economic Sectors We use the one way Anova to determine if there is a difference in mean between the average dividend pay for the various companies. The analysis generates the results table below. ANOVA Sum of Squares df Mean Square F Sig. Between Groups 96.613 7 13.802 2.162 .092 Within Groups 108.514 17 6.383 Total 205.127 24 As seen in the table above the value of significance from the table is .092 which is larger than the significance value of 0.05 hence we accept the null hypothesis which states that there is no statistically significant difference in the dividend policies adopted by the various sectors of the economy. Sectors from which various companies in the study. ... (2-tailed) .019 N 26 25 Eps Pearson Correlation .466(*) 1 Sig. (2-tailed) .019 N 25 25 Correlation is significant at the 0.05 level (2-tailed). The correlation coefficient is positive 0.466 which means a positive relationship between the two variables. At 95 percent level of confidence means that we reject ho hence conclude that there is a significant correlation between the capital structure and in particular the equity shareholding and the earnings related to them. Correlation between Capital Structure and Dividend Yield. The dividend yield is compared to the return on investment in our study as it is the annual dividend amount payout per share by a firm in relation to the share value. We measure the relationship between equity shareholding and the return on investment. We run the Pearson’s correlation coefficient from the variables dividend yield versus equity. The results of running leverage for the companies against the dividend yield give no significant correlation betwe en the two variables. Correlation: Capital Structure (Using shareholder Equity) and Dividend Policy Adoption (payout). We shall run the Pearson’s correlation to find out if there exists a linear relationship between the two variables. For the purpose f this test the null hypothesis is set as: There exists no significant correlation between the two variables. Running the data we generate the output below. Correlations Equity pre Equity Pearson Correlation 1 .187 Sig. (2-tailed) .370 N 26 25 Pre Pearson Correlation .187 1 Sig. (2-tailed) .370 N 25 25 From the table above it is clear that there a moderate relationship between the shareholders equity and the dividends paid out of the rather the dividend policies adopted by the various companies. Since the significance value from the table