Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words

Retailing Advertising Analysis - Essay Example The strong emergence of online communication among people in various regions of the world has made possible, the delivery of services and products using the online platform as a communication, as well as a delivery media. This very factor has contributed in a great way to the emergence of online retailing where retailers and wholesalers can provide bulk delivery of products or individual delivery of products to clients or individual customers, who are located in different parts of the world. The virtual world of internet has literally played a major role in removing the geographical barriers existing in the physical world, and has helped in the value communication, value distribution as well as value delivery of the retail products by catering to the global audience. The emergence of online retailing has led to the development of new retailing formats like consumer to consumer format which has been made popular by online retailing sites like eBay, dealdump, dealplus, etc. In this cas e, the product that is being advertised is handcrafted jewellery items, which are designed and developed in India and is marketed by Indian fashions through their retail website www.indianfashionstore.in (Indian Jewellery, 2009). The handcrafted Indian jewellery mostly has the ethnic as well as traditional Indian themes and is catered mostly to the consumers living in UK. The target market for the products is mostly the female consumers of UK who are essentially falling in the age group of 18 - 36 years. The online retail website www.indianfashionstore.in acts as a window for displaying the multiple ranges of jewellery items online to customers around the globe. The political analysis of the market reveals that there are certain checkpoints in regards to dealing in jewellery business. The jewellery that is supposed to be imported in the UK market needs to be tested by the law and also has to have the label of hallmark in regards to its authenticity. Apart from that, import duty is a lso applicable for jewellery that is being imported in the UK market from Asia Pacific regions like India (Harris, 2011, p. 5) The economic analysis of the market reveals that the consumers are increasingly trying to squeeze their spending as the UK market continues to suffer from the pangs of the economic crisis rolled out by the Euro zone. However, the consumers insists in buying jewellery that is trendy and is bold in making the fashion statement for them, even in the troubled economic times. The social demand for the jewellery market in the UK region reveals that the modern woman who has the purchasing power parity are treating themselves to buying more jewellery for their personal use. Also, the trend of buying jewellery by men for the purpose of gifting to their significant partners is picking up in the UK market as well. Apart from these two segments, a large section of UK consumers are also highly interested in purchasing jewellery which are affordable as per their budget an d are highly trendy at the same time (Harris, 2011, p. 9). So, it is quite evident that the advertising of the India made jewellery products should highlight the hallmark issues while displaying their product to the intended target audience. Also the advertising needs to highlight the latest jewellery trends on the boundaries of

Leadership Profile Essay Example for Free

Leadership Profile Essay When examing what makes a good leader you can ask a very simple question, what I believe to be a very important factor, which is, do they have passion in what they do? Leaders in business today have to have a passion for what they do in order to make a successful and influential leader. The success of any company is only as great as the employees on the forefront make it. Transformational leadership is a form of leadership that occurs when leaders ‘broaden and elevate the interests of their employees, when they generate awareness and acceptance of the purposes and the mission of the group and when they stir their employees to look beyond their own self-interest for the good of the group† (Bass, 1990). Transformational leadership has the ability to generate a higher commitment to the company from its’ employees. I believe that Sam Walton, the Founder of Walmart had this ability. Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. â€Å"Mr. Sam,† as he was known, believed in leadership through service. This belief that true leadership depends on willing service was the principle on which Walmart was built, and drove the decisions the company has made for the past 50 years. So much of Walmart’s history is tied to the story of Sam Walton himself, and so much of our future will be rooted in Mr. Sam’s principles† (Walmart, 2012). You can see this principle the moment that you walk in to any Walmart store. There is a greeter there to meet you everytime. Sam Walton made sure that from the time that you walked in the door that you had great customer service experience. Not only will it make the customer feel welcomed, but it will also help repeat business. To obtain this type of customer service level, the leader behind the scenes needs to create â€Å"buy ‘in† from their employees. The employees need to believe in what they are doing and understand the goal of the company. One of the towering strengths of Sam Walton was his unique ability to gain the trust and support of the people around him. He called his customers â€Å"neighbors† or â€Å"guests† and he referred to the managers in his company as ‘coaches’† (Bergdahl). The first Walmart was opened in 1962 and by 1970, the company went public because of how much it had grown. This is a true testament of a good leader having a clear vision of what he wants for his company and what he expect from the employees. His vision alone is what makes him so effective. He believed that offering lower prices and greater customer service can make all the difference to a business. Seeing the success of Walmart proves this theory. Employees easily understand the goal of the company. They too benefit from the lower prices. According to Michael Bergdahl, author of The 10 Rules of Sam Walton, Sam Walton was a man who had a vision, never gave up, and was optimistic. These are just a few of the characteristics of Sam Walton that have affected many people. â€Å"Walton also a leader who close to the employees. Often vanity top executives has led to the collapse of a company. They tend to build a distance (gap) with front-line employees. The bigger of the company, usually the greater the possibility of these leaders have lost contact with the front-line employees. But not so with Sam Walton, he was a leader who humble and modest. Throughout his life, he often visited the front lines of every store. Sam Walton’s leadership style is close to the employee coloring corporate culture of Wal-Mart today† (Bergdahl).

Politician vs. Statesman Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Politician and statesman are two terms that are used to define a political individual, and usually collaborate in their meanings. Many times, these two works can be used as synonyms when describing an individual, but they do have their subtle differences. Both a politician and a statesman are defined as â€Å"man who is a leader in national or international affairs† or â€Å"a man who is a respected leader in a given field† (http://dictionary.reference.com/search?q=statesman / http://dictionary.reference.com/search?q=politician). Although these two words are termed the same, they do have their differences in their actual meanings. A politician is someone who attempts to gain personal advantages, most likely by scheming or maneuvering. Also, a politician belongs to a political party, and most likely is far more interested in the betterment of their party then that of the nation in whole (http://www.unique-design.net/library/word/politic.html). On the other hand, a statesman is a person who, even if they do belong to a political party, can put their party obligations aside and do what is in the best interest of the country. In a long-term perspective, statesmen who put the needs of their country before their personal or party needs will better benefit out nation (http://www.bartleby.com/61/71/S0717100.html).   Ã‚  Ã‚  Ã‚  Ã‚   George Washington: I would label George Washington as a statesman because during his time of leadership of our country... Politician vs. Statesman Essay -- essays research papers fc   Ã‚  Ã‚  Ã‚  Ã‚  Politician and statesman are two terms that are used to define a political individual, and usually collaborate in their meanings. Many times, these two works can be used as synonyms when describing an individual, but they do have their subtle differences. Both a politician and a statesman are defined as â€Å"man who is a leader in national or international affairs† or â€Å"a man who is a respected leader in a given field† (http://dictionary.reference.com/search?q=statesman / http://dictionary.reference.com/search?q=politician). Although these two words are termed the same, they do have their differences in their actual meanings. A politician is someone who attempts to gain personal advantages, most likely by scheming or maneuvering. Also, a politician belongs to a political party, and most likely is far more interested in the betterment of their party then that of the nation in whole (http://www.unique-design.net/library/word/politic.html). On the other hand, a statesman is a person who, even if they do belong to a political party, can put their party obligations aside and do what is in the best interest of the country. In a long-term perspective, statesmen who put the needs of their country before their personal or party needs will better benefit out nation (http://www.bartleby.com/61/71/S0717100.html).   Ã‚  Ã‚  Ã‚  Ã‚   George Washington: I would label George Washington as a statesman because during his time of leadership of our country...

Common Criticisms in Psychology Paper

The artificiality of inventive conditions in experimental environments is a repeated concern. How real can laboratory-based research be? This paper will explain the criticism of artificiality in the discipline of psychology and apply this criticism to at least three sub disciplines within psychology. This paper will also compare and contrast the breakthrough model of scientific research and the principle of connectivity in explaining events and outcomes; finally ending with comparing and contrasting the concepts of the single cause explanation and the principle of multiple causation in explaining events and outcomes. Criticism of Artificiality Long gone are the days of William Wundt but what remains at the fore front is the expostulation of experimentation from critics that confining psychology to the laboratory spontaneously confines the mental phenomena it can analyze. An appropriate estimation of the artificiality criticism requires distinctively several intentions experimentalists follow. The discipline of psychology’s laboratory studies are seen by some as bizarre. Viewing psychology as an inadequate science by the public stems from belief that evidence cannot be acquired unless natural circumstances are examined (Stanovich, 2007). Social Psychology The college sophomore problem and criticisms of representativeness are most often aimed at social psychology, which makes frequent use of college subjects in laboratory paradigms in an attempt to develop theories of social interaction, group behavior, and information processing in social situations† ( as cited in Stanovich, 2007, page 114). Bio-medical research is correspondent in today’s state of social psychology, and many of times founded on problem searching and very well may be funded on the footing of the problem it intends to alleviate (Krueger, 2003). Popular and political interest plays a role in the search for a particular cure of disease. More over it is the methodical, theory based research of fundamental physiology that deciphers the operations of the human body’s functions as well as how under certain conditions it malfunctions (Fields, 1994; Skalka, 1993). In a correlating style, fundamental, â€Å"theory driven research on social psychological processes† will completely enlighten the distinctive defects and the adaptable successfulness of the social creature (Krueger, 2003). Abnormal Psychology In discussing the artificiality criticism within abnormal psychology, it has been shown that as a laboratory science, it has many times had to deal with solitary and maybe abnormal section of human behavior, more specifically college students; therefore inefficient of considering any ample warmth, richness, and inventiveness of human behavior. More concerns include the kind or representativeness of subjects participating in academic research. A quote taken from William Robinson (2007) sums up the artificiality criticism saying â€Å"If our interpretation of the human mind is based on the behavior of American college sophomores in artificially contrived situations and interpreted in terms of laws derived from domesticated rats and pigeons, then our psychology is truly culture bound† (Robinson, 2007). Organizational Psychology As the field of Organizational psychology has evolved and grown, so has the array of topics and important research questions needing answers. A common systematic approach implemented to start understanding work related psychological issues can be investigated. â€Å"Theory-driven and research-based human resource and organizational improvement efforts can be evaluated using state-of-the-art evaluation science approaches, and evaluation findings can be used to continually improve and institutionalize positive change efforts† ( Donaldson & Bligh, 2006). Connectivity and Convergence When a new theory in science touches upon previously verified empirical facts, this is definitive of the connectivity principle (Stanovich, 2007). Consideration as an advance is contingent upon explaining new facts while accounting for old ones. It makes no difference if the theory explains old facts differently from the earlier theory, just that they are explained. This necessity guarantees the accumulative development of science. Despite a new theory explaining new facts, if there is no explanation for the old ones then there are no considerations of finalized advancement and no immediate replacement of them (Stanovich, 2007). What will occur will be both the old and new theory coexisting as probable ideas until a new theory abdicates them null and void? Leading us astray is the breakthrough model of scientific research by suggesting that new findings violate the principle of connectivity (Stanovich, 2007). This suggestion deems risky because by abandoning the connectivity principle, the primary beneficiaries are purveyors of counterfeit science and incredulous theories. Notorious are headlines that lead off with â€Å"New Breakthrough. † Theories such as these acquire most of their interest and publicity by claims that they are astoundingly new. The next deception is to cast out past information by asserting them impertinent. The reason being given, that such information does not yet exist due to the newness of the theory. This breeds an environment of pseudoscience. Better explained is by the evolutionary theory the ghost of creationism, with its connectivity display of such different areas of science as morphology, biogeography, paleontology and many more. With the universe and earth estimating at around 10 thousand years in age, then many modern sciences of physics, chemistry, astronomy, cosmology, paleontology and beginning human history are entirely abolished (Unspoken Bible, n. . ). Darwin’s theory called pangenesis, abandons the principle of connectivity to illustrate the means heredity correlating with natural selection (Unspoken Bible, n. d. ). Where the problem lies is creationism proving no connectivity among any other things in science like in geology, genetics, ecology, chemistry and biology (Unspoken Bible, n. d. ). The utmost connectivity is proven with all the other sciences by evol ution (Unspoken Bible, n. d. ). Single Cause Explanation and Principle of Multiple Causation Even though a cause of behavior may be determined does not imply the only or most important cause of behavior (Stanovich, 2007). Causal analysis stems from the event explained as extreme, negative or unexpected. Preferences in single cause explanations may happen, such as when not enough time has been made looking for other possibilities, or a lack of cognitive resources. On the other hand, where constraints are lacking consideration in real effort may be given on a multitude of feasible causes for the event in question (Chu & Shaw, 2005). In providing a complete abdication of a specific behavior the weight of many different variables must be studied by the researcher as well as mixing the results of the studies in order to give a thorough snapshot of all the causal associations (Chu & Shaw, 2005). Despite an outcome having numerous different variable determinants this does not minimize the significance of a causally related outcome by one variable, this being the case for variables accounting for a mere percentage of the outcome. In considering multiple causes, explanations are often based on past experiences or intuitive theories (Chu & Shaw, 2005). This resulting in the accepted explanation that is most approachable or believable. Even though individuals understand and credit the existence of multiple causes they many times conduct themselves more along the lines of unitary beliefs (Stanovich, 2007). Complex behaviors are multiply determined. A multitude of factors perform to generate their occurrence. Mitigating a difference in the effect of acting together variables than what can be due easily studying them separately. Don’t fall prey to thinking that there is a single cause to a particular behavior. Conclusion In conclusion this paper has explained events and outcomes through compare and contrasts of both the breakthrough model of scientific research and the principle of connectivity and the concepts of single cause and the principle of multiple causation. A mutual consensus because psychology experiments are not like real life, this should be looked upon as a strength and not a weakness. No lone experiment is conclusive but instead gives leave of some alternative explanations, perpetuating the ability of zeroing in on the truth. References Chu, Y. & Shaw, J. (2005). Causal chaining: Effects of behavioral domain and Outcome valence on perceived causal structure. Retrieved August 10, 2009 from http://www. uiowa. edu/~grpproc/crisp/crisp10_14. pdf Donaldson, S. I. & Bligh, M. C. (2006). Rewarding careers applying positive psychological science to improve quality of work life and organizational effectiveness. In Donaldson, S. , Berger, D. & Pezdek, K. (Eds. ) Applied sychology: New frontiers and rewarding careers. ( pp. 277 – 295). Mahwah, NJ: Lawrence Erlbaum Associates. Fields, B. N. (1994). AIDS: Time to turn to basic science. Nature 369: 95 – 96. Krueger, J. (2003). Towards a balanced social psychology: Causes, consequences and cures fro the problem-seeking approach to social behavior and cognition. Retrieved August 10, 2009 from http://www. scribd. com Robinson, W. (2007). Is 531: Psychology. Retrieved August 10, 2009 from http://www. web. utk. edu Skalka, A. M. (1993). Lobbying for research dollars: as more money goes into specific diseases available for basic research diminish. Washington Post (June 22) WH6 Stanovich, K. (2007). How to think straight about psychology. (8th ed. ). Allyn & Bacon: Pearson Education Company. The Unspoken Bible. (n. d. ). The scientific method. Retrieved August 10, 2009 from http://www. usbible. com

Marginal social costs Essay

Marginal social costs comprise private and external costs whilst marginal social benefits comprise private and external benefits. Externalities could be positive or negative; for instance, when social benefits greater than private benefits, it is a positive externalities. External costs will steer level of production and consumption above the socially efficient level; or vice versa. ‘In perfect free market system the market forces of supply and demand would lead to the optimal allocation of resources whereas social marginal benefit equals the social marginal cost and community surplus is maximised. ’ (Gillespie, 2007, p102) Price mechanism, the salient feature of a free market economy, acts as the signalling and incentive function as well as rationing device on resource allocation, which is corresponding to Mankiw’s 4th principle: ‘People respond to incentives’ (Mankiw, 2008, p7). Price enables ‘transmission of preferences’ that assists the information flow between entrepreneurs and consumers (Tutor2u, n. d. ). However, resource allocation will only be efficient if the price accurately reflect marginal social costs and benefits of consumption and production; whilst having good levels of information flow and resources mobility in the market economy. Thus, market failure will occur when the ‘signalling and incentive function of the price mechanism fails to operate optimally leading to a loss of economic and social welfare’ (ibid, n. d. ) Social efficiency and equity are the two major objectives of government intervention (Sloman, 2007, p190). Social efficiency occurs when marginal social benefits identical marginal social costs. If marginal social benefits have exceeded marginal social costs, it will be socially efficient to increase production; or vice versa. Equity is ‘fair distribution of resources’, which free market economy claimed as fail to lead both (ibid, p190). Government intervention can be conducted in various ways, such as legislation, taxation and subsidies; however, is claimed may lead to several issues. Price control is a pricing system determined by the government that dictates the prices of a commodity. It could be demonstrate in Figure 7-8. image06. pngPrice ceiling is conducted to make consumers better off. If it is below the equilibrium, (P0 in Figure 8), a shortage will be formed (Q2>Q1), which then lead to welfare loss as in free market economy, price would rise and reach equilibrium at PE. image07. png Price floor, is conducted to make entrepreneurs better off. If it is above equilibrium, (P0 in Figure 9), surplus will be formed (Q2>Q1) which then lead to welfare loss as in free market economy, price would fall to reach equilibrium at PE. However, if government require complete control on a business, it may use nationalisation, which means transferred private company’s ownership into public sector. Government intervention may also lead to issues such as valuation problems, Bureaucracy and lack of incentive. Bureaucracy, for instance, decision-makings may be time-consuming and lack of accuracy as it involved various groups. Moreover, it may virtually encourage the criminal and corrupted activities, such as the ‘black markets’, namely, illegal free markets. Taking everything into consideration, certain conclusions can be drawn. In free markets economy, price and allocation of resources are determined by demand and supply conditions, which their alterations would steer to new equilibrium price and quantity. In addition, government may intervenes the markets in terms of price controls as attempting to remedy market failures and imperfections which however may lead to corruption and inefficiency of allocation and production. References Tutor2u. (n.d.)  AS Markets & Market Systems: Price Mechanism. Retrieved, November 18, 2010 from   http://www.tutor2u.net

Strategic Analysis essays

Strategic Analysis essays The United States offers a stable economy for the semiconductor industry but one that is not growing as rapidly as some of the other key markets. In 2004 the GDP for the United States was estimated at $11.75 trillion with a GDP growth rate of 4.4%. The United States is not expected to experience a sharp increase in GDP with growth probably hovering around 4% to 5%. What the United States lacks in growth it makes up in stability. The United States provides a stable economy for semiconductor companies in which to operate. The United States also has a relatively low rate of inflation with a 2004 estimate of 2.5%. It is important for a country to have a low inflation rate so that consumer prices remain stable over the years. Investment of businesses in fixed capital such as factories, materials, and equipment is another key economic indicator that affects an industrys external environment. In 2004 15.7% of the GDP consisted of investment by businesses in capital assents. This wa s the lowest rate among the four key markets in which the semiconductor industry operates. This low number is a reflection of the decline in GDP growth that is currently occurring inside the economy of the United States. This rate also reflects that many companies may be investing in capital assents in other countries that are experience faster growth. The unemployment rate in the United States though is among the lowest of the four key markets, with a rate estimated in 2004 to be 5.5%. An unemployment rate in the United States near 5% is understood to mean that the economy is at full employment. It is impossible to have a rate of unemployment of zero due to the nature of employment cycles there will always be some that are unemployed but looking for jobs. A low unemployment rate also represents a strong and stable economy. The United States though is faced with a very large trade deficit, and imports for 2004 were estimated at $1.476 trillion ...

Argumentative Essay The Basics

Argumentative Essay The Basics How to Write Argumentative Essays Argumentative essay writing requires that one is able to convince reasonable readers that their argument or position has merit.  The art of argumentation is not an easy skill to acquire. It is one thing to have an opinion and another to be able to argue it successfully. What Is an Argumentative Essay? An argumentative essay is a genre of writing that aims at investigating an issue, taking a stand on an issue, generating and evaluating a multitude of evidence in a logical manner to support the overall claim. An argument essay is therefore meant to persuade people to think the same way you do i.e. convincing the reader to agree with the writer’s point of view. While making an argument in academic writing, we aim at expressing a point of view on a subject and supporting it with logical evidence. We all use arguments at some time in our daily routines, and you probably have some know-how at crafting an argument. The verbal arguments we occasionally engage in can become unreasonable and heated losing the focus. The goal of an argumentative essay, however, is quite the opposite as the argument has to be specific, reasoned, detailed and supported with evidence. Argumentative Essays by We offer top class argumentative essays, written by industrys top professionals. Whatever the subject, topic, complexity level, we can do it for you. We guarantee you: On time delivery Totally original writing (no plagiarism) 24/7 customer support Clear well-researched arguments Neat essay structure Free references bibliography Visit our order page to submit your instructions and we will start working on your paper immediately. If you have any questions, please feel free to contact our customer support they are always happy to assist you! Difference between an Argumentative and Persuasive Essay Well, some confusion may occur between the difference of argumentative essay and persuasive essay. Though both essays aim to present a particular point of view, they are both different in how they get their points across and why. A persuasive essay is mostly one-sided and uses passion and emotion to attempt to sway the reader’s loyalty. Argumentative essays, on the other hand, are more structured and try to look at critical issues from multiple angles. Structure of an Argumentative Assay The only way to writing a captivating argumentative essay is to understand the structure so as to stay focused and make a strong point. 1. The Introduction The introductory paragraph sets the stage for the position you are arguing for in your essay. It’s made up of a hook, background information, and a thesis statement. The Hook A hook is a sentence that is meant to capture the reader’s attention. As a writer, you need a strong hook that should knock your reader’s socks off and set an expectation of what they are reading. For example if I am writing an argumentative essay about why American people should start eating insects as part of their diet, my hook could be, â€Å"For those interested in improving their diets as part of their resolution this year, you may want to reduce your chicken, fish and beef intake and say hello to eating insects.† Background information The next part of your introduction is dedicated to offering some detailed background information about your topic. It gives the reader the necessary information he/she needs to understand your position. This is required to understand the argument by answering questions such as, what is the issue at hand, where is the issue prevalent and why is it important? Thesis statement When making a thesis statement for your argumentative essay, you clearly state your position on the topic and a reason for taking that stance. For example, â€Å"A diet of insects can provide solutions to issues of starvation, obesity and climate change thus Americans should embrace and learn to rely on insects over beef, chicken and fish as their primary source of nutrition.† The reader needs to know what exactly the argument is and why it is important. 2. Developing an argument You now have to back up your argument with credible evidence. This is the heart of your essay and needs to be started off with a general statement that is backed with specific details or examples. Depending on the length of your essay, you will need to include two or three well-explained paragraphs to each reason or type of evidence. The use of opinions from recognized authorities and first-hand examples and scientific knowledge on your topic of discussion will help readers to connect to the debate in a way they wouldn’t with the use of abstract ideas. 3. Refuting opponent’s arguments/claims At this point, you state your opponent’s views then offer a counter argument. A well written argumentative essay must anticipate and address positions in the opposition. This will make your position more convincing and stronger. Additionally, pointing out what your opponent is likely to say in response to your argument shows that you have taken the time to critically analyze and prepare your topic. 4. The conclusion This is the section of the essay that will leave the most immediate impression on the mind of the reader. Emphasize why the issue is so important, review the main points and review your thesis statement. Make the reader think about the ramifications of your argument by showing what would happen if people acted as per your position. Closing the argumentative essay with a clear picture of the world as you would like to see it can leave the reader convinced that your argument is valid. What Makes Your Argumentative Essay Successful? To write an effective argumentative essay, you should find a topic that you are interested in and one that offers two sides of an issue rather than giving an absolute answer. For instance, it is impossible to make an argumentative essay about how 4+4=8. However, you could argue for days about contentious topics like GMOs, homosexuality, gun control etc. Further, the topic should be narrow in focus so that detailed, substantial evidence can be presented. For example, writing an argumentative essay on World War II can seem vague as the topic is too broad. Finally, the writer should take a stance and stick with it. The reader should be able to determine easily what position you are advocating for in the essay. The Do’s and Don’ts of Argumentative Essay Writing Do’s Use passionate and convincing language. Illustrate a well-rounded understanding of the topic under discussion. Back up your statements with facts, statistic, examples and informed opinions of experts who agree with you. Address the opposing side’s argument and refute their claims. Demonstrate a lack of bias. Take a stand and don’t confuse your readers. Donts Refrain from using weak qualifiers like ‘I think, I believe, I guess’, as this will only reduce the level of trust the reader has in your opinion. Don’t assume that the audience will agree with you about any aspect of your argument. Don’t use strict moral or religious claims as support for your argument. Don’t claim to be an expert if you are not one. No strong personal expressions must be used as it weakens the grounds of your essay, like saying, ‘Mr. Chris is ignorant.’ Do not introduce new points while making your conclusion. There are lots of argumentative essay topics to write about if you think about it. Choose a topic that matters to you and make a strong case on the topic using the above guidelines.